
The productivity paradox of AI: Parkinson’s Law is eating the gains
Nahuel Vigna
Co-Founder & CEO
In 1955, British historian Cyril Northcote Parkinson observed that "work expands to fill the time available for its completion". Originally a critique of British bureaucracy, Parkinson's Law is especially relevant today, in the AI age. AI promises to take productivity to the next level, automating repetitive tasks so we can do more with the time saved. But is this really what's happening? Are we truly saving time? As business leaders, we must rethink how work is structured and measured to translate AI's potential into real business value. Learn five strategies to break the cycle of task creep and unlock the productivity gains AI promised us.



















